With the holiday sales season only 2 weeks away, now is the time to take a look at your advertising copy and give it a tweak. To help you out we have outlined below seven sins of copywriting that you must avoid.
Google is set to make changes to their ranking algorithm after a recent outbreak of SPAM links started dominating search results.The update will remove a number malware links from the Google Index which is great news for legitimate site owners.
For anyone undertaking an SEO campaign, monitoring rankings is the ultimate way to measure success. However Google have never really endorsed SERP monitoring, as they’re not really keen on people trying to manipulate their search results. That said, it would appear their stance on rank monitoring might be changing.