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Tuesday, November 13, 2007

SEO News | How Paid Search Advertising Can Boost Your Holiday Sales

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ineedhits Weekly News
How Paid Search Advertising Can Boost Your Sales
NEW – Google AdWords Offering Targeted Placement
Measuring Engagement – Unique Browsers Outdated?
Yahoo! Expands Advertising Reach with ABCSearch
Google Coming to a Gas Pump Near You
Google Enters Video Game Market

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Your Weekly ineedhits' Newsletter NOVEMBER 2007 
This Week’s News Headlines
How Paid Search Advertising Can Boost Your Holiday Sales
November 13. The holiday season is a busy time of year. Last year online holiday spending reached record highs, with consumers spending over US $667 million on a single day. If you’re looking to get in on the action, paid search advertising is a great place to start.
Find out how to boost your holiday sales.


NEW – Google AdWords Offering Targeted Placement
November 12. According to the Inside AdWords blog, Google has introduced two new enhancements to site targeting on their content network. The changes allow for specific placement targeting on sites and the service now offers a CPC (cost per click) pricing model.
Find out more about Targeted Placement.


Measuring Engagement – Unique Browsers Outdated?
November 13. Fairfax Digital will no longer use “unique browsers” as the main audience measuring metric on its news websites. Instead, it intends using total time spent by users on site as its primary measurement metric.
Are unique browsers the best way to measure interaction?


Yahoo! Expands Advertising Reach with ABCSearch Deal
November 12. Today, ABCSearch announced a deal with Yahoo! that will see Yahoo! sponsored search listings distributed across ABCSearch’s network of vertical search engines and directories. The new deal will provide Yahoo! advertisers with valuable access to targeted search markets. Who is ABCSearch?

Google Coming to a Gas Pump Near You
November 13. Google have landed a deal with Gilbarco Veeder-Root, a manufacturer of gas pumps which include a touch screen and internet connection, to install Google Maps in a number of gas pumps to be released later this year. Can you now search while filling up?

Google Enters Video Game Market
November 13. Google while continuing to expand its advertising network has entered the video game market, with the purchase of AdScape Media, a company that specializes in video game advertising. With the potential to reach, a huge audience Google will now be in competition with Microsoft. What is Google doing with video games?

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