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Tuesday, May 22, 2007

SEO News | Google Universal Search – Changing the Search Marketing Game

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ineedhits Weekly News

Google Universal – Changing Search Marketing
Google to Eliminate AdSense Arbitrageurs
Yahoo!’s $1 Billion Bebo Bid
Online Power Play – Microsoft acquires aQuantive
Yahoo! Closes Auction – eBay Owns 94% of Market
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Your Weekly ineedhits' Newsletter 22nd May 2007 
This Week’s News Headlines
Google Universal Search – Changing the Search Marketing Game
May 22. Google has unveiled its latest search enhancement, appropriately titled “Universal Search”. The changes will see Google updating its algorithm and interface to integrate all its various search verticals into one results page. What’s changed & how it affects you!
Get into Universal Search results with a Local Search Listing!

Google to Eliminate AdSense Arbitrageurs
May 22. Google are reportedly sending out ‘account closure’ emails to AdSense advertisers who were arbitraging the system with “made for AdSense” (MFA) websites. Generally, these websites bring down the quality of the entire content network. What’s this all about?

Yahoo!’s $1 Billion Bebo Bid
May 22. Rumors are running rife that Yahoo! is set to buy social networking site, Bebo, for as much as $1 billion. Speculation is now the name of the game as everyone asks the question – what will a Bebo acquisition be worth to Yahoo? Yahoo! have already seen some value.

Search Engine Power Play – Microsoft acquires aQuantive
May 22. Microsoft is the last of the search trinity to flex its acquisition muscle, picking up aQuantive for a mere $6 billion. After being beaten to the punch by Google in the DoubleClick deal, it was vital that Microsoft bought into the lucrative top end ad market! Read more.

Yahoo! Closes Auctions as eBay Owns 94% of Market
May 22. Yahoo! has announced it will be shutting down its auction service as of June 16th 2007. The closure affects Yahoo!’s U.S. and Canadian listings with auction sites in Singapore, Hong Kong and Taiwan to remain open. Now who’s at the top of the auction game?
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